Why the cost of a video per minute can be between 100 thousand rubles and two million? We answer popularly one of the most common questions from our Customers. For convenience, let's draw an analogy with a car, so fasten your seat belts and go!
So, the question of the cost of making a video is as vague as the question of the cost of a car. It depends on which car.
In our internal classification, we, as video producers, distinguish two global categories. Budget videos (Starter and Standard packages) and premium videos (Optimal and Unique packages).
Service packages with the cost of making videos
Budget videos
A budget video is the best opportunity to tell about a product or company if you do not yet have a large budget for video advertising, but are simply testing this channel for attracting customers.
Basic graphics don't have a lot of objects in the frame. Simplified 2D illustrations, or several rendered characters that perform standard actions: the hero waves his hand to the viewer, or two heroes seal the deal with a handshake.
Compare on your own the degree of detail of illustrations from the "Standard" and "Optimal" service packages:
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Dragon English
The mission of an inexpensive video is to convey the advertising message to the viewer simply and intelligibly. There will be no creative plot or mesmerizing pictures. But it will still be a pretty ad, which is enough for a potential client to grasp the idea.
Remember the car example? So the basic video is a conditional KIA Ceed. A solid, reliable car that performs the main task - quickly and comfortably deliver you from point A to point B.
A distinctive feature of our company is the ability to squeeze out the maximum even at a low cost of making a video. As in the video for the “Pastry Evolution” project, where there was a place for both characters and a slice of creativity:
IMPORTANT : In the current realities of the market, a normal animated video does not cost less than 70 thousand rubles, and a shooting video does not cost less than 300 thousand rubles. Chase for cheapness - you run the risk of running into a broken rusty VAZ. Yes, formally it is also a car. Steering wheel, pedals, engine, four wheels. But this stuff is unlikely to take you somewhere.
Premium Videos
If the cost of making 1 minute of a video is at least 200 thousand rubles, there is space for creativity. An art director, a federal announcer, cool scriptwriters, as well as more experienced illustrators and animators are connected to the videos of the “Optimal” category.
If basic graphics are always utilitarian tasks: to tell about a product, then premium packages are suitable for serious video Video Production Company presentations and image videos . The customer can count on a wow effect. True, the question of the cost of a video in the case of image videos is usually not worth it at all.
The script will be creative, and we will offer the Customer three concepts to choose from. What could be better than a good story?
Visuals - colorful, memorable 2D, which will help you look more advantageous against the background of competitors. Illustrations are always drawn by the artist by hand, which means that they will be unique and will be remembered by the viewer.
In general, a luxury roller is an Infinity QX executive SUV or an Audi Q7. A car, one type of which often makes other road users respectfully rebuild into the next lane and give way. Such a handsome man cannot be cheap, but its owner can immediately declare his leadership to the market.
IMPORTANT : The cost of videos of this level MUST be high! Otherwise, it is better not to do them at all. In our practice, there were situations when the Customer wanted an image video, but his budget was objectively not enough to complete the task.
We did not put an owl on the globe, but honestly recommended the Client to postpone the creation of the video and save more money. After all, we want to bring benefits to Customers, and not just master their advertising budgets.
Okay, you ask, then what is a Unique video?
Oh, it's nothing less than a Ferrari or a Lambo. Moreover, it is assembled by hand according to a unique order for an Arab sheikh. Say hello to Hollywood!
Hollywood Coin
In the “Unique” category, the creative component is limited only by the Customer's budget. But there is no limit to the flight of imagination, because a team of top Russian specialists in the field of graphics and animation is working on these videos.
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Videos are created taking into account the latest trends in the global video design. For example, today it is particle simulation in Houdini and fluid design. The picture looks as realistic as possible. And to achieve this effect, you need to be very professional in the craft:
Particle Simulation Test in Houdini
Particle simulation test in Houdini 2
This is an insane amount of work, so, of course, the cost of Unique videos is seven figures or close to that.
A professional composer and top sound engineers are working on the creation of the soundtrack. If in budget videos the musical theme is generally standard, then in high-quality videos a minute audio track can consist of 200 layers (!) And hundreds of unique small effects.
It is easy to guess that at the end you get a product from which the viewer's jaw falls to the floor with a clatter!
Premium videos are most often ordered by medium and large businesses for which it is important to emphasize their status. Such videos are proudly shown at exhibitions and launched on federal channels. They are reviewed over and over again.
It is, of course, expensive. BUT, if you are applying for high status, then talking about saving on the cost of creating a video is inappropriate. It is important here to find an experienced and professional Executor who will manage your budget in the most efficient way.
There are not so many video productions really capable of such a level on the market. Explore the portfolio, read customer reviews and study the list of customers. Evaluate and draw conclusions.
Our video marketing agency is not without reason considered one of the top in Russia in the field of business videos. Make sure of this personally by looking at the “Portfolio”, “Reviews” and “Our partners” section.
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