You know you have to spend money to make money. However, if you spend too much relative to earnings and earnings before interest, taxes, depreciation and amortization (EBITDA), you may lose some love from your shareholders. For public companies, this could mean the board loses confidence in management and ultimately cost you your job. On the other hand, in our increasingly digital world, not investing in digital marketing will almost guarantee that your competitors will outsell you. According to the latest marketing trends, demand for inbound marketing will continue to rise, with 27% of marketers using it for the first time in 2022 and more than a tenth of marketers making it their single biggest investment this year. How much should companies spend on digital marketing? Size is one of the main factors in determining your digital marketing budget. For Small to Medium Business (SMBS) solutions, the US Small Business Administration recommends allocating 7-8% of your gross revenue t...